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    About Us
    Let's Normalize Support.
    We get it. We've been there. We've been through situations where everyone asked "how can I help?" and we didn't have a good answer. We've had times that we desperately needed help, and didn't know how to ask. And we've felt helpless when our friends and families have gone through something, and we didn't know what to say, or send, or do. Accepting support is hard - but we don't think it should be. We want to make it easy - and normal - to give and receive support.
    Our Story
    Give InKind was started with a notebook, a sea of flowers, and two grieving parents. After experiencing the unexpected stillbirth of their first child, Founder Laura Malcolm and her husband James saw how much work was created for their friends and families that wanted to be supportive from around the country. There were questions about where to order delivery meals from, what to send or say to a family experiencing baby loss, whether or not they were up for visitors or phone calls – and Laura knew there had to be a simpler way to coordinate all of the efforts from the loved ones that wanted to help. In Layla’s honor, Give InKind was born.
    Our Team
    Laura
    Founder & CEOProfessional Lemonade Maker
    Andy
    VP of Engineering
    James
    Head of DesignGRrRrRAWwwRRRrrrR!
    Nele
    Product Manager/UX ResearcherFull-time Juggler
    Jade
    Sr. Integrated Marketing and UX ManagerSeasonal Allergy Sufferer, Real Fun at Parties
    Krystal
    Customer Success SpecialistGoing above and beyond for our customers
    Bruno
    Lead Developer
    Aaike
    DeveloperCOVID, BEWARE
    Press Coverage
    "The site puts everything in one place…"
    "the platform where you can do a lot more than write a check"
    "…a cool site that organizes meals, and a whole lot more."
    "The Start-Up That Isn't All About the Money"
    VISIT OUR PRESS SITE
    The Business of Helping Others
    Our goal is to allow as many people as possible to access coordinated support, for free, for as long as we can. We make money from the Give InKind products you find on the site, some of our relationships with merchant partners, and from optional tips from Give InKind supporters. We are not a non-profit but we promise we're in this for good.